Measuring Success
How is the success of an organization measured? Often success is measured by numbers - how many people are served or products are sold or how much revenue is made. While organizations may be clear on their mission, vision, goals, and maybe even the results they would like to see, one area that I’ve found to be easily and consistently overlooked is how goals/objectives, practices, and outcomes are consistent (or inconsistent) with each other and contribute to success. A question I would like to encourage you to think about is how evaluating progress supports organizational health. As well, consider how you can achieve growth or change by the clarity of your message.
Over the years I have observed this missing link when providing mental health/human services supports more often than not, whether it was for-profit hospitals, non-profit community organizations, or largely government-funded agencies. Although identifying the right goals or questions and the strategies or services needed to achieve outcomes make up the foundations or building blocks of an organization or business, it is unfortunately frequently neglected. On the surface, it may not appear this way - some organizations, especially those which receive Medicaid or other government funding, are familiar with the task of filling out copious amounts of paperwork, even questionnaires that capture demographics and other information about the services individuals are receiving. Yet, when taking a deeper look it becomes clearer that despite these efforts, the most important questions remain unasked and unanswered. Are targets (population, outcomes) being reached? What’s working? What needs to be improved? Are resources being utilized effectively/efficiently? What information is needed and how is information used to achieve goals and outcomes? Is a difference being made and what is its impact? Are alternative solutions needed, and if so, what additional supports are needed or that can or should be outsourced?
It is the absence of these questions and the reality of the answers these questions would produce that has motivated me to advocate for change to support growth. I believe regularly measuring success contributes to the health of individuals (clients and professionals) and organizations as a whole. The information gathered from the ongoing evaluation of leadership, services, and administrative protocols and procedures better informs practice. Not only is it important to close the gaps between goals/objectives, practices, and outcomes, but it is imperative to understand the true impact of efforts. It is my hope that Healthy Messages can be a source of existing data on what makes human services and mental health services in particular successful as well as a resource for related research tools. Additionally, Healthy Message seeks to help shed light on the need for systems of gathering and sharing information and provide solutions for crafting, implementing, and improving healthy messages.
As a leader, how do you measure success? What’s important to you in evaluating growth and change? Please also keep an eye out for opportunities to participate in research from Healthy Messages. Your contribution will help to support efforts to craft, implement, and improve healthy messages for individuals, organizations, and systems at large.
I’d love to hear from you. Feel free to share a comment or reach out if you’d like to connect, have questions, or are interested in partnering.
Healthy Messages™ helps professionals, leaders, and business owners in human services improve, craft, and implement communication within and across systems.
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